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Featured Projects


Big Idea Competition

Gainesville, FL

The Big Idea Gator Business Plan Competition was created to help students grow their business ideas. It is a four month competition in the spring where teams of students begin by creating growth-oriented business models. Marty serves as a judge, mentor, and investor for competing start-ups.


ENT4935 Entrepreneurial Postmortem

January 14, 2017

This exclusive course dissects and analyzes entrepreneurial ventures and the decisions that enabled them to be successes or failures. Marty ensures a dynamic course that engages students through debates, guest speakers, and networking events. John Kraft, Dean of the Warrington College of business said "Marty is a creative and imaginative classroom teacher."


Featured Student Start-Up: Imprint Genius

January 14, 2017

Marty's passion lies in helping driven individuals make their dreams come true. This happens in and out of the classroom by mentoring students starting their own ventures. One of these students, Isaac Hetzroni, is the founder of Imprint Genius. Imprint Genius provides innovative promotional materials to make your company stand out.

Past & Present

Board Membership



Founder & Executive Chairman



Board of Directors

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Straz Center for Performing Arts

Board of Directors

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UF's Center for Entrepreneurship & Innovation

Board of Directors

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NorthStar Bank

Board of Directors

"(Marty Schaffel) is an exceptional entrepreneur whose vision has led to the development of one of Tampa's foremost technology companies."

John Sykes, Chairman of the Board



Board of Directors


American Saddlebred Horse Association

Board of Directors

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Prepared Insurance Company

Board of Directors

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Berkeley Preparatory School

Board of Directors

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The Florida Orchestra

Board of Directors

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